Our Manifesto

Every day deserves a ritual. Because life should be beautiful.

Lovette was created by Kelly, a mother, somatic practitioner and student of the body, with a deep understanding of how our sensory world shapes the way we feel.

When I began looking for products to support my daughter as she grew into herself, I found a disconnect. So much of what was made for girls felt overly childish, synthetic and disconnected from the body. What was made for adults often relied on heavy fragrance and ingredients that didn’t feel aligned with the way I wanted to care for our bodies.

There was nothing that honoured the in-between so we created what was missing.

Lovette is a collection of organic botanical waters, oils and everyday rituals, handmade in small batches in Hawke’s Bay. Thoughtfully created for hair, skin, mood, home and cloth for the whole being.

We believe care can be both beautiful and considered. That scent can change a mood, a familiar ritual can bring us back to ourselves, and the ordinary moments of life deserve a little more beauty, pleasure and intention.

We believe products should support the body and belong naturally in the rhythms of real life. That they can be shared across generations, passed between hands, and become part of the memories we make.

Lovette is made by a mother and daughter, for the everyday moments that become the ones we remember.

Every day deserves a ritual because life should be beautiful.

Lovette forever, 

Kelly & Gigi